2022 - How To Start An Ecommerce Business: Amazon, Ads & SEO
Win at eCommerce sales business: Google SEO (long-tail SEO), Amazon, Google Shopping ads, Facebook & AdWords retargeting
Be excited to sell more products in the most effective ways! Have an ecommerce business
Introducing SEO for eCommerce
Long-tail SEO keyword example
Voice search SEO
Setting up your Google Search Console, formerly known as Webmaster Tools
Creating your sitemap.xml
Submitting new URLs and checking for page status and indexing
Where your pages are ranking and page/query performance
Google Analytics introduction
Debugging possible causes of why people might not be buying with my own example
Creating seller accounts and uploading products to Amazon
Introducing JungleScout
Different ways to get products to sell and their implications
Real-life case study of a plan of how to create an Ecommerce brand
Scarcity to boost sales
Section introduction
Importance of reviews on Amazon
If you are selling a book, what to do inside your book
If you have a physical product
Review management from your product listing
Reaching out to people to leave bad reviews
Community building overview
Differences between regular Google Ads (formerly AdWords) and Google Merchant
Visual difference of Google Shopping ads vs. Google Ads (formerly AdWords)
Creating your merchant account
More on website verification
Creating your first data feed
Beginning to fill out your data feed
Filling out the product feed
Correctly setting your title attribute
Optimizing the description field in your product feed
Linking your Google Ads (formerly AdWords) account
When you have a large product feed file
Final step - start running your ads
Keyword exercise for Google Shopping
Google Ads (formerly AdWords) retargeting section introduction
Setting up your Google Ads (formerly AdWords) retargeting tag code
Setting up your audience to remarket to in Google Ads (formerly AdWords)
Finalizing the retargeting ad so that it starts running
Facebook ads section introduction
Setting up 2-factor authentication for security - now required by Facebook
What is the Facebook Business Manager and why you should use it
How to set up your Facebook page so you can run ads
Creating an ad account in Facebook Business Manager
Page permissions and details
Facebook ad strategies and goals
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
Organizing my music page ads to build a fan base and grow
How to choose the campaign type
Page banner size
Setting the brand image
Where to get an unlimited number of great images to use on your page
How to set up your Facebook page screen name
How to set up your Facebook shop
Facebook page "About" section
Setting up tabs on your Facebook page
How to add a catalog of products to your Facebook page
Publishing your store on your Facebook page
How to create a custom conversion event and a tracking pixel
Showing how I created one campaign with multiple ad sets
Narrowing your Facebook ad targeting
Budgets for your ads
Running an ad directly to your product catalog
Dangerous ad targeting pitfall with a real example
Introduction to email marketing and autoresponders
Discussing MailChimp and pros and cons of other email marketing providers
Designating a list
Technically setting up the autoresponder in MailChimp
Creating your first email in the autoresponder sequence of emails
Second autoresponder email
Example of a good B2B sales autoresponder with Helium 10
Third, fourth, fifth and further emails in your autoresponder
Your lead magnet giveaway offer
Section introduction
Your affiliate offer for recruiting affiliates to your product
Recruiting from aggregator websites
FREE PREVIEWCase studies from recruiting affiliates
Affiliate recruiting promotion strategies
Affiliate program for your own website
Two case studies of products sold in stores and commentary