What you'll learn

  • Understand what every setting in YouTube Ads means

  • Drive traffic as early as today

  • Get more from video marketing organically and with YouTube video ads

  • Create YouTube video ads (formerly AdWords) with a step-by-step walkthrough

  • Get cheap clicks and engagement because YouTube Ads are cheaper than ads on Facebook, Google search ads, and LinkedIn

  • Get effective video marketing and video sales scripts

Requirements

Be ready and excited to start running your highly-converting video ads on YouTube

Description

Add video marketing boosted by video ads to your marketing. Set up video ads today and run effective and highly-converting ads to drive immediate traffic and sales! Video ads are known to have some of the highest conversions of all the ads out there. That is because you can literally talk to your audience, become a little bit personable with them, and gain more trust than you would with a basic text based ad. In this course I teach you how to create your video ad, and walk you literally step by step in the setup process for your first ad. As I walk you through the setup process for your first ad, I explain all the elements of the ad that you will need to fill out in your ad. And when you finish the course, you can launch your first ad and begin observing results.

WHY VIDEO ADS ARE SO POWERFUL

If you can spend a dollar in the ads, and get a bigger amount of sales back, then you can increase your spending to get more and more profitable sales. And as you increase sales more and more, you will naturally grow your business more and more. So if you get the ads profitable, they can become the biggest growth channel for your business. Note about the course: since I walk you through how I make my own ad, I will naturally show you an ad. I am not trying to sell you anything in my ad. It just happens to be the example of my own ad that I am using, and that is why I am showing it. There is no promotion in the course. Go ahead, sign up for this video marketing course, and let's get you experimenting with your first YouTube ads today!

Who this course is for:

People who sell products or services online

Entrepreneurs and business owners

Anyone who wants to get an extra boost promoting anything

Course curriculum

  1. 1
  2. 2

    • Creating your Google Ads account to run YouTube ads (formerly AdWords)

      FREE PREVIEW

    • YouTube ad formats

    • What are TrueView ads

    • Choosing between different YouTube ad sets for video ads

    • Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad

    • Script to make your TrueView ads cheaper and more effective

    • Setting your budget

    • Bidding strategies

    • How to decrease your advertising costs down to 0.01 cent with CPV

    • Starting with ad groups

    • Example of settings to get down to a penny per view with YouTube ads

    • Decrease your advertising costs by expanding potential audience/inventory

    • More to choosing location than you think

    • Stealing views from competitor's videos with placements option

    • Adding your video to the ad

    • Targeting demographics

    • Target audiences

    • Choosing content where your ad will appear

    • Choosing keywords

    • Few last considerations before saving the ad

    • Practical, real-world example of refining targeting and bidding strategies

    • Section conclusion

    • Dangerous ad targeting pitfall with a real example
  3. 3

    • Different kinds of promotional videos and their pros and cons

    • Five elements of a sales script

      FREE PREVIEW

    • Example of a sales script

    • Sales script example for a video promoting an Ecommerce store

    • TEMPLATE: Your turn to write your script

    • Example of a sales video for your ad

    • AIDA for sales - we'll use this in our video marketing and sales
  4. 4
  5. 5

    • Five video format options for recording to appear on or off camera

    • 28-item checklist for video improvement

    • Best video format for presenting

    • Presenting: Being engaging, emotional level, and tone and not to be boring

    • Checklist of 4 most important things in a video

    • Your posture and body language basics

    • Editing out parasite words

    • CASE STUDY: How mistakes in videos can hold you back

    • Should you pre-script? What kind of preparation? Teleprompter?

    • How long should videos be
  6. 6

    • Camera options
  7. 7

    • Strategy: YouTube Ads + YouTube SEO = extra traffic. But engagement is first
  8. 8

    • How I get a slightly more professional look and feel for videos
  9. 9

    • Audio section introduction, quiet space to record & audio editing software

    • Microphones overview