Digital For Success

Introduction to Facebook marketing section

Promoting your business on Facebook groups vs. pages vs. your profile

How the Facebook algorithm works

How to make engagement beget more engagement

Easiest Facebook marketing: From your own personal page

What kind of groups you can sell from locally

How to find existing global groups where you can sell to large audiences

Starting to use local Facebook groups

Joining a BUY/SELL group

How to post products for sale

Results of my own posting - case study

Where to get lots of free good images you can use

Facebook page section introduction

Beginning to set up your Facebook page

Page banner size

Setting the brand image

Facebook page "About" section

Creating a store on your Facebook page

About the examples in the following videos about Facebook ads

What is the Facebook Business Manager and why you should use it

Setting up 2-factor authentication for security - now required by Facebook

Adding a page to our Facebook Business Manager account

Creating an ad account in Facebook Business Manager

Page permissions and details

Ad goals and a few strategies

Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

Organizing my music page ads to build a fan base and grow

How to choose the campaign type

How to add a catalog of products to your Facebook page

Publishing your store on your Facebook page

How to create a custom conversion event and a tracking pixel

Showing how I created one campaign with multiple ad sets

Narrowing your Facebook ad targeting

Budgets for your ads

Running an ad directly to your product catalog

Dangerous ad targeting pitfall with a real example

Introducing virality and the viral coefficient formula

Viral coefficient calculator

Ads having a role in virality

How to get business referrals

The net promoter score

Canva introduction

How to create your infographic so you can make more attractive posts

LinkedIn as your reputation management on online resume

Professionally branding your 2 LinkedIn images

Managing your website listing on your contacts details

Updating your byline to promote your business or brand you

How to create a nice summary for your LinkedIn profile

LinkedIn endorsements and recommendations

Fast way to get recommendations

Experience, publications, and other important sections of your LinkedIn profile

Five hundred contacts and managing your connection requests

Company page for branding and SEO citation

Participating in LinkedIn groups

Your LinkedIn feed

History and economic roots of marketing

How to identify your target market

Example of identifying your target customer demographics and psychographics

Exercise: Find and talk to your customers

Leveraging large platforms

Eric Ries: Minimum Viable Product

Seth Godin and the Purple Cow

Introduction to the Twitter marketing section

How your Twitter page and account branding should look like

Tweet formula: How much and what types of content to tweet

Introduction to Twitter hashtags

Best tweet length

Best time of week and day to tweet

Ideal number of hashtags to use in a tweet to amplify sharing & engagement

Advanced - get more sharing by adding sharables and tweetables

Make your own business hashtag

Strategies for pinned tweets

Introduction to SEO (search engine optimization)

Introduction to keyword research with the Google Keyword Tool

Getting Yoast and SEO keyword and title meta tags

SEO for new websites with citations

SEO definitions for beginners

NEW! How to know which SEO links are good

Where your pages are ranking and page/query performance in SEO

Troubleshooting crawling errors

Creating your sitemap.xml

Submitting new URLs and checking for page status and indexing

How to set up Google analytics for your website

Google Core Web Vitals for SEO

AB testing introduction: How to improve conversion rates with AB testing

Automatically translate your site, rank in more languages & get more SEO traffic

Revive Old Posts plugin for social sharing, scheduling & SEO boost

Domain authority and a free tool for researching competition for organic SEO

Setting up a fresh Google Ads account

Explaining ad campaigns, ad sets, and individual ads

Entering Google Ads expert mode

Introducing Google Ads bidding options

How to create an ad from your Google Ads (AdWords) interface

Setting up a local ad from Google My Business dashboard

Where ads show up and when

Setting up the Google Pixel

Creating a retargeting campaign based on your custom audience

Connecting Google Ads to Google Analytics

Smart non-Google SEO. No, this IS NOT about Yahoo or Bing

SEO thumbnail and logo secret with case study

Recommending your own products to get them recommended - beyond just SEO

6-figure client recommendation algorithm case study - beyond just SEO

Recommending other products alongside yours promoted next to them - beyond SEO

How to increase these "signals" - beyond just SEO

How to work up to getting all the great reviews and engagement - beyond just SEO

Benefits of influencers over ads

3 things to look for in an influencer & how to find fake ones & which are good

How to manually find influencers

Influencer marketing tip using Twitter lists

Email template and script to pitch influencers

Legal agreement document, disclosures, and FTC to stop influencer abuse

Example of disclosing influencer marketing promotion

Influencer audience sizes

Influencer compensation models

Compensation calculator for influencer marketing

Tapfluence

Socialblade for tracking influencer growth

Linqia

Traackr

Upfluence

Popular Pays

Industry news from a major brand reacting to fake followers

Section introduction

What will be your goals for the show?

Which topics should you discuss? New vs. evergreen content

Example of a newsy and evergreen topic

Should it be daily, weekly or monthly?

You as solo host? Or with guests?

YouTube marketing section introduction

How a professional marketer would approach promoting a YouTube video

YouTube SEO introduction

YouTube On-Page SEO

Introducing the YouTube recommendation algorithm

Strategy for getting views from the YouTube recommendation algorithm

Overview of my YouTube channel to give you ideas for how you can grow on YouTube

Hashtags for YouTube

Part of YouTube marketing is to improve your YouTube videos - let's do that

Mistakes I made early in my video production journey

Should you prescript? What kind of preparation? Teleprompter?

Five video format options for recording to appear on or off camera

Talking head video production

Screencast video production

Picture in picture video production

Best video format for presenting or teaching

Getting rid of sound echo with studio foam

Microphones

Lighting and shadows

Improving lighting, background and shadows with better equipment

Five camera options to film your video

Editing

How long should videos be

Body language section introduction

Clothing and appearance

Section introduction for boosting your YouTube views with YouTube ads

Understand the different YouTube ad formats

Setting ad budget

YouTube ad bidding strategies

Location and language setting

Difference between campaign, ad group, and ads

Stealing competitor views with placements

Setting the ad URL and call to action

Demographic ad targeting

Keyword targeting

Setting target audiences

Interest and topic targeting

Case study of running ads to get subscribers

Podcast hosting

Signing up for Libsyn

Before setting up your podcast on iTunes

How to use audio compression to minimize hosting costs

Marketing for a podcast

Last step to adding your podcast to iTunes

My case study

ComeHike case study

HakkaLabs case study

Adam Lippin and Cuddlist

Your case study

See how I evaluate what role social media will play in different projects

What technology to use to create your website and should you do it yourself?

How to choose a good domain name

How to find cool and catchy "startupy" domain names

Example of cool modern domains and business names from AngelList

Domainr for getting domain name ideas

How to make money selling domains & creating websites to sell for big profits

Offline marketing section introduction

How to do business card marketing and business networking

Your 30 second pitch

Selling in brick and mortar stores

Flier marketing

Creating your own promotional merchandise that also sells on Amazon and Etsy

First thing after you create a TikTok account

Explaining the accounts shown in this course

What to expect when you are just starting out

Using TikTok hashtags

Example how I find many good hashtags and use them

Results of posting 24 hours later - 200 views!

Networking, commenting, liking

Joining TikTok challenges and trending hashtags

Influencer marketing for Fiverr what when it is too early

Cross-pollinating followers

Section introduction - creating a social media marketing calendar and beyond

How to get the pretty social media marketing calendar for your own use

Branding vs. sales, long-term vs. short-term

Overview of potential goals and strategies

Social media marketing calendar

Giving each day a pre-planned theme

Once you have a calendar, steps to ease into outsourcing & prerequisites

Automation vs. outsourcing vs. being present vs. all of the above

How long each type of posting takes

LinkedIn for personal branding

Using Twitter for personal branding

How to get featured and interviewed and have that rank in Google for your name

Benefits of paying for publicity for personal branding

Your personal website or an about-us page

AboutMe as your online resume for personal branding

YouTube videos for reputation management

Amazon author page to help your personal branding

Crunchbase

Yelp and creating a local business component for your business

Making your images rank in Google

Removing bad pages with negative things to say about you

Title theoretical overview

Examples of improving the headline for a website

Four product title examples walk-through to grab attention and boost sales

Effective subtitle that reinforces the sales message

Subtitle examples

More subtitle examples

Comparing our work to existing titles/subtitles & your exercise

Product descriptions that work by triggering the right buyer emotions

Product descriptions examples

Why are they not buying? T-shirt example

How publicity can help you establish yourself as an expert in your domain

10 ways to make your business immediately more newsworthy

Example of a plumber who got publicity by being unique

REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote you

How to use your blog to get publicity and position yourself as an authority

How to get noteworthy guests on your show

How publicity will help your SEO and to get your site to rank in Google

How to use publicity stunts to get publicity

Hashtags to get publicity

What are press releases for?

Starting to write the press release with the title

Additional press release headline examples

Subtitle for your press release

Writing the press release as a story and to add keywords

Finishing the press release with bio and contact sections

Another press release example

If journalists copy and paste your press release, how will it impact your SEO?

Submitting the press release

Results

Section introduction

Seven principles of review mastery

Importance of reviews on Amazon

Amazon - inside your book

Reviews for physical, shipped products

Getting reviews with your product listing page

Yelp and Google My Business for local businesses