What you'll learn

  • Perform an SEO audit on your own

  • Or sell this service as a freelancing or agency service

  • Identify damaging website problems and fix them

  • Save money by not having to hire freelancers

  • Increase site rankings

  • Optimize for site speed and mobile

Requirements

Have a website on which you will use these SEO audit techniques

Description

Learn to perform an SEO audit with my comprehensive 50-point checklist. You will be able to not only identify problems on your site, but I'll show you how to fix them on your own. My goal is for you to be able to find and fix SEO problems on your site. You will only need to hire freelancers to do the intermediate to advanced technical work that is beyond SEO. Sometimes you will encounter SEO issues that can be fixed by a software engineer or a network engineer. In those cases, I recommend that you hire a freelancer. But in most cases, I show you how to fix the SEO problems on your own. AFTER THE SEO AUDIT, YOU WILL HAVE: After performing the audit, you'll have a list of improvements and an ability to implement: Making your site mobile Improving site load speed Content quality Optimal content strategy with full site crawling, indexing, and ranking potential

SELL SEO AUDIT SERVICES AS A FREELANCER OR AGENCY SERVICE

SEO audits are a popular service to provide. After this course, you'll be able to impress potential clients that you will give them an impressive and comprehensive site audit with many actionable items they can implement. After that, you will be able to implement most of those action items and make more revenue from that. SEO AUDIT BETTER THAN FREELANCERS CAN DO FOR YOU There are many freelancers who offer to do an SEO audit. But they won't do an SEO audit as thorough as the SEO audit you can do by following this course. The 50-point SEO audit in this course is one of the most thorough you'll see.

USE THE GOOGLE SEARCH CONSOLE

The Google Search Console (formerly known as Webmaster Tools) is free. It gives you information about your site indexing, crawling, and ranking of many of your pages for various keywords. We use the Google Search Console extensively in this course. It is a very helpful tool during an SEO audit.

Who this course is for:

Website owners, entrepreneurs, freelancers who need to do an SEO audit

Course curriculum

  1. 1
  2. 2
  3. 3

    • Ways of dealing with thin or bad content and what's really duplicate

    • Finding pages to improve or delete by using the Google Search Console

    • Identifying and getting rid of bad pages
  4. 4

    • Google Analytics introduction
  5. 5

    • Domain level factors section introduction

    • Does site age matter?

    • What is page rank, domain authority, and do they matter?

    • Page optimization prioritization strategy
  6. 6

    • Do keywords in domain or exact-match domains matter?

    • https instead of http

    • URL folder and page names structures for SEO
  7. 7

    • On page SEO audit section introduction

    • Introduction to mobile friendly websites

    • Using the Google mobile friendliness check tool
  8. 8

    • Good grammar on each page, well-written

    • How to set up the Yoast plugin for SEO

    • Setting meta title and description on your page

    • Content quality and cornerstone SEO pages and rich media on your pages

    • Image ALT tag for SEO
  9. 9

    • Keyword research section introduction

    • 13-step keyword research checklist

    • Keyword density tool: 2 great uses for SEO

    • Optimizing for voice search: Google voice SEO & Answer-box SEO
  10. 10
  11. 11

    • How to reduce image size

    • Further reducing image size
  12. 12

    • "Minifying" CSS, html and JavaScript file sizes

    • Enabling compression

    • Caching plugins for WordPress
  13. 13

    • Removing unused CSS

    • Unused CSS in a WordPress template

    • Text compression

    • JavaScript defer and async tags

    • Experiment of removing Google ads
  14. 14

    • Which businesses are local and examining the local SEO result template for audit
  15. 15

    • Which businesses are local and examining the local SEO result template for audit
  16. 16

    • Point 51: Bounce rates