What you'll learn

  • Learn intermediate and advanced social media marketing strategies

  • Many ways to promote your business using social media marketing

  • Promote your business on Twitter - Save money because you won't have to hire marketing consultants or agencies

  • Promote your business on YouTube

  • Learn about the power of building your own large social media marketing channels

  • Learn how to increase social sharing of your product

  • Learn how to brand yourself using social media

  • Create an effective social media marketing strategy

  • Promote your business on Facebook

  • Promote your business on Quora

  • Combine SEO and social media for double the effect

  • Get personal help from the instructor if you have specific questions

Requirements

Be excited and inspired to grow your business or personal brand using top social media strategies

Description

Effective and savvy social media marketing strategies to grow your business and even turn you into an influencer! LATEST Course Update To Include More Lectures: Example of an advanced strategy for getting more retweets on Twitter Lecture on how to write better headlines that drive more traffic Example of how to use social media to boost the SEO rankings of your web pages * OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS SOCIAL MEDIA MARKETING COURSE In this course you will learn in this advanced social media marketing course: Advanced social media marketing used by growth hackers and professional marketers How to grow traffic, customers, and ultimately make more money How to get other people to retweet, like and re-share your content How to use social media to boost your Google SEO How to use hashtags and catchy headlines to increase virality of your messages
I am a small business owner just like you! The strategies in this course work for start-ups and small businesses. So if you have a small business or a tech start-up, this social media marketing course is designed to make you a pro marketer, and empower you to get many new customers. HOW THIS COURSE IS STRUCTURED To make sure that everyone is able to follow along, the course starts by covering beginner social media marketing topics and goes over the fundamentals. Once everyone is up to speed, we get into more complex social media marketing strategies that help your business truly grow.
PART ONE The first part of the course focuses on social media marketing basics and fundamentals. But that section if brief. PART TWO The next part of the course focuses on popular social media marketing strategies like Facebook marketing strategy, Twitter marketing strategy, YouTube marketing strategy, Quora marketing, and how to do social media marketing on a few other social networks. This list could be endless because there are so many social networks, so I stop there since you probably already understand the right strategies on such sites by that point. PART THREE The next part of the course covers more insightful social media marketing strategies like how to amplify your social media marketing by leveraging search (SEO) inside the social networks, how to use photos, make things more entertaining, and similar strategies that enhance your social media marketing efforts.

Who this course is for:

Advanced Social Media Marketing For Long-Term Success - 2021

  • Entrepreneurs and business owners

  • People starting out in marketing who want to learn how to promote things in an effective way

Course curriculum

  1. 1

    • Social media marketing course introduction and welcome

    • Cool post idea to get a lot of sharing from social media for free
  2. 2

    • Facebook marketing section introduction

    • What you can expect from different promotional strategies on Facebook

    • NEW! How I sell on Facebook in an effective and legitimate way

    • Facebook groups vs personal pages vs business pages

    • How to create the colored image box for text posts to get more engagement

    • Many places and ways to get free images and gifs to use in your posts

    • How to sell on Facebook using pinned posts

    • Should you ask people to follow vs. share from your website?
  3. 3

    • Easiest Facebook marketing: From your own personal page

    • Personal profile privacy settings to make promoting from personal profile easier
  4. 4

    • Facebook page section introduction

    • Beginning to set up your Facebook page

    • Setting the brand image

    • Facebook page about section

    • Creating a store on your Facebook page
  5. 5

    • Explaining the viral coefficient formula

    • How to boost virality

    • Viral coefficient calculator

    • Ads having a role in virality
  6. 6

    • Introduction to using memes

    • How to begin finding viral memes to post on your social media

    • How to create your own image memes in minutes and for free

    • How to create your own gifs to go viral
  7. 7

    • Introduction to Facebook Live

    • Going live on Facebook from your phone

    • How to run your Facebook live sessions
  8. 8

    • How to set up your Facebook business page

    • Hack to boost engagement in a Facebook page
  9. 9

    • Quora marketing: How to drive traffic from Quora and build your personal brand

    • Forum marketing

    • LinkedIn marketing & how Facebook is the new LinkedIn
  10. 10

    • YouTube marketing section introduction

    • How a professional marketer would approach promoting a YouTube video

    • YouTube SEO introduction

    • YouTube keyword research

    • YouTube On-Page SEO

    • Special plugin to get insights on your and competitors videos on YouTube

    • How to get more views on YouTube

    • Overview of my YouTube channel to give you ideas for how you can grow on YouTube

    • Introducing the YouTube recommendation algorithm

    • How to get views from the YouTube recommendation algorithm
  11. 11

    • Twitter marketing

    • Branding your Twitter page like a professional

    • What to do on Twitter on day 1

    • Tweet formula: How much and what types of content to tweet

    • How to get higher social media post click-throughs by writing better headlines

    • Headline exercise

    • NEW! How to structure your tweets for optimal engagement

    • NEW! Ideal tweet length to maximize engagement and retweets

    • Cross-promoting your Twitter account with other social media accounts

    • Creating pseudo-awards for virality and resharing

    • Correct use of pinned posts

    • How to get many people to share your work with the "tweetables" strategy

    • One place to put all your important pages and share
  12. 12

    • Using hashtags in social media posts

    • Twitter: How to consistently rank in hashtag searches & automate it w/Wordpress

    • Ideal number of hashtags to use in a tweet to amplify sharing & engagement

    • Make your own business hashtag

    • Twitter chats - beyond just hashtags - or advanced hashtags
  13. 13

    • See how I evaluate what role social media will play in different projects
  14. 14

    • How to increase sales and traffic from your email signature
  15. 15

    • Advanced: Create your own affiliate program to have many people promote you
  16. 16

    • Revive Old Posts Wordpress plugin to boost pages by sharing and SEO
  17. 17

    • Social media automation section introduction

    • Social media automation tools overview

    • Inside look at how I use SocialOomph
  18. 18

    • Show section introduction

    • Goals: Revenue? branding and awareness? email list growth? sales?

    • Monetization

    • Topic coverage: Current vs. evergreen
  19. 19

    • Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads
  20. 20

    • How to make a Canva account

    • How to create your infographic so you can make more attractive posts
  21. 21

    • Section introduction - creating a social media marketing calendar and beyond

    • How to get the pretty social media marketing calendar for your own use

    • Branding vs. sales, long-term vs. short-term

    • Overview of potential goals and strategies

    • Social media marketing calendar

    • Giving each day a pre-planned theme

    • Once you have a calendar, steps to ease into outsourcing & prerequisites

    • Automation vs. outsourcing vs. being present vs. all of the above

    • How long each type of posting takes
  22. 22

    • Beginning to automate posting on all networks with SocialOomph and similar tools

    • Photo/image creation

    • Video editing: b-roll, music

    • Video is also a blog post transcribed and edited

    • Optimize text content creation with transcription services