What you'll learn

  • Use lead generation tools to get unlimited email addresses

  • Get a script for your email autoresponder to follow up after a cold email

  • High ticket sales

  • Lead generation script to connect with people on LinkedIn

  • Learn to nurture your cold leads and warm them up

  • Boost B2B sales by setting up retargeting ads

Description

Master high-ticket B2B sales, lead generation, and lead nurturing to get a large number of leads and take many of them through your sales process to become clients. Acquire unlimited leads and do cold email and LinkedIn outreach. Then whoever doesn't respond, do lead nurturing to turn them from cold leads to warm leads that engage later. Many popular businesses today like agencies, consulting companies, freelancers, and B2B businesses do cold outreach for lead generation and sales. I get asked a few times a week by my coaching students how to do cold email and cold outreach. The problem has been that cold email is almost like spam and it has very low response rates due to boring pitches that fill up people's inboxes. In this course, I'll reverse that by showing you cold email and cold LinkedIn scripts that get people to engage with you and enter your sales process.

B2B SALES AND LEAD GENERATION TOOL

I'll show you a tool that gives you email addresses and contact information of potential clients in seconds. You can then use those email addresses to reach out to potential clients via cold email marketing and get them interested in your business. With this tool, you will be able to begin your B2B sales the same day you get this course. PAID TOOLS DISCLAIMER The D7 tool is paid, but it is inexpensive. Also, some tools will require an email address to sign up. LEAD GENERATION BEYOND COLD EMAIL Cold email marketing isn't the most desired approach to doing B2B sales because cold email is tedious to do and many of your potential clients will see it as spam. In this course, we go beyond just cold email. I'll show you how to do lead generation with SEO, freelancing sites, content, and much more.

B2B SALES AND LEAD GENERATION FOR AGENCIES, CONSULTING, LOCAL SERVICES, AND FREELANCERS

Many small businesses rely on cold lead generation and B2B sales outreach to get their initial clients. The problem is that there are too many marketers pitching business owners. Instead of sending the same tired cold emails that get deleted, I'll give you more interesting email and LinkedIn scripts that make you stand out.

This B2B sales course is made for service businesses, local services, agencies, and freelancers. If you run any of these businesses and your clients are small or mid-size companies, then this course is perfect for you.

DIFFERENCE BETWEEN B2B MARKETING FOR LEAD GENERATION AND LEAD NURTURING FOR B2B SALES Lead generation is the process of finding potential new clients and getting them to the top of your sales funnel. Unfortunately, most fresh leads don't immediately proceed to buy. For example, if you send a cold email, you won't get many sales. After lead generation, and an initial cold email, you must perform lead nurturing to get people to take the next steps in your sales process. This course covers both, cold lead generation with email marketing and LinkedIn and lead nurturing to turn those cold leads into sales.

Course curriculum

  1. 1
  2. 2
  3. 3

    • How to approach your first potential client in a professional way

    • Example of a highly-effective email pitch you can write

    • Email follow up sequence

    • Following up after a successful meeting

    • What types of businesses are best as clients or have been impacted by Covid

    • Email, direct message, or phone call
  4. 4

    • Problem with cold LinkedIn outreach as experienced by people you are selling to

    • Cold pitch approach and lead generation script that gets engagement

    • Treating your cold leads long-term to warm them up

    • Options for LinkedIn messaging marketing automation tools

    • LinkedIn connection message template to immediately compel and interest people

    • LinkedIn lead generation welcome message template

    • FindThatLead lead generation browser extension for LinkedIn to get emails

    • Using social media to find freelancing work through hashtags
  5. 5

    • Business proposal section introduction

    • Choosing a nice business proposal template

    • Opening slide of a business proposal

    • Table of contents slide

    • Executive summary of a business proposal of a $500k/year business

    • Advanced: Editing using emotional intelligence and understanding of your reader

    • Putting a lot of text on a proposal presentation page

    • Solution section and project schedule

    • Researching your target reader for better and more targeted writing

    • Writing the full solution part of the business proposal

    • Team section of the business proposal

    • Pricing slide of a business proposal

    • Contact information of your proposal
  6. 6

    • Creating a company page in LinkedIn

    • Adding a product to your company page on LinkedIn
  7. 7

    • LinkedIn as your reputation management on online resume

    • Professionally branding your 2 LinkedIn images

    • Managing your website listing on your contacts details

    • Updating your byline to promote your business or brand you

    • How to create a nice summary for your LinkedIn profile

    • LinkedIn endorsements and recommendations

    • Fast way to get recommendations

    • Experience, publications, and other important sections of your LinkedIn profile

    • Five hundred contacts and managing your connection requests

    • Your LinkedIn feed
  8. 8

    • Difference of email autoresponder and email workflow

    • My approach to sales copywriting

    • Why we will use MailChimp (great free plan) and how to starting the setup

    • Designating a list

    • Technically setting up the autoresponder in MailChimp

    • First email of the autoresponder that can actually get your leads on a call

    • Second autoresponder email

    • Example of a good B2B sales autoresponder with Helium 10

    • Third, fourth, fifth and further emails in your autoresponder
  9. 9

    • Using Facebook to reach people and do lead generation

    • Creating Twitter lists for lead generation
  10. 10

    • Fiverr as a B2B marketing tool for free lead generation
  11. 11

    • What is empathy

    • How I use empathy and emotional intelligence in B2B sales

    • Handling sales objections

    • Example of how I handle sales objections in my sales process
  12. 12

    • Introduction to negotiation using assertive communication

    • Introduction to negotiating using assertiveness

    • Bad-cop, good-cop negotiation technique

    • B.A.T.N.A, bluffing, and when to walk away
  13. 13

    • Section introduction for creating a lead generation vetting form

    • Creating a Google Docs account so we can use Google Forms for lead generation

    • The project we will do with Google Forms to save time and money

    • Planning our lead generation form questions to properly vet our leads

    • Creating the lead generation form from a nice template

    • Embedding the lead generation form on your website

    • Getting and managing responses in your B2B sales process
  14. 14

    • Introduction to the Facebook ads section of this B2B sales course

    • Explaining the examples in the coming videos

    • Setting up 2-factor authentication for security - now required by Facebook

    • What is the Facebook Business Manager and why you should use it

    • Adding a page to our Facebook Business Manager account

    • Creating an ad account in Facebook Business Manager

    • Page permissions and details

    • Facebook ad strategies and goals

    • Page banner size

    • Setting the brand image

    • Where to get an unlimited number of great images to use on your page

    • How to set up your Facebook page screen name

    • Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

    • Organizing my music page ads to build a fan base and grow

    • How to choose the campaign type for your lead generation

    • How to add a catalog of products (or B2B services) to your Facebook page

    • Publishing your store on your Facebook page - this can be B2B services too

    • How to create a custom conversion event and a tracking pixel

    • Showing how I created one campaign with multiple lead generation ad sets

    • Narrowing your Facebook ad lead generation targeting

    • Budgets for your ads

    • Running an ad directly to your service or product catalog
  15. 15

    • Setting up a fresh Google Ads account for lead generation

    • Ad campaigns, ad sets, and individual ads we'll use for lead generation

    • Entering Google Ads expert mode

    • Introducing the different Google Ads bidding

    • Setting up the Google Pixel for ad retargeting and lead warming

    • Creating a retargeting campaign based on your custom audience for lead warming

    • Connecting Google Ads to Google Analytics to track leads in our B2B marketing
  16. 16

    • Cold calling phone scripts