What you'll learn

  • Create Google Merchant account and run highly-converting Google Shopping ads

  • More effective for sales than Facebook ads or Instagram ads

  • Grow revenue, profits and ultimately your business

  • Sell more products and run ads more profitably

  • Get better click-through rates on your ad than with regular Google AdWords ads

  • Get better click-through rates on your ad than with regular Google AdWords ads

Requirements

Be excited to get highly-targeted shopping traffic to your website

Have at least a tiny ad budget

Description

Set up highly-converting Google Shopping ads that are made specifically to sell products. Get traffic that is shopping and ready to buy now, and learn how to optimize your ads to get the best leads cheaply. Google product listing ads have a much higher click-through rate on the Google search result page than transitional Google AdWords. Whether you are already running Google AdWords PPC ads for your products or not, you should definitely run Google Shopping ads because they convert much better, are generally cheaper, and are made specifically to promote and sell products.
If you want to sell more products, I strongly encourage you to run exactly these kinds of Google Shopping PPC ads. If you are not doing so already, you are missing out. And if you've tried Google AdWords PPC ads or Facebook ads for products, and could not generate sales, this might be a better option for you since you will be capturing traffic that is already looking for what you are offering. Try this eCommerce PPC ads course today and begin running your ads soon.

Course curriculum

  1. 1

    • Course and instructor introduction - please watch so you know what to expect

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    • Differences between AdWords and Google Merchant

    • Visual difference of Google Shopping ads vs. AdWords ads

    • Creating your merchant account

      FREE PREVIEW

    • More on website verification

    • Creating your first data feed

    • Free product listings on Google shopping tab

    • Beginning to fill out your data feed

    • Filling out the product feed

    • Correctly setting your title attribute

    • Optimizing the description field in your product feed

    • Linking your AdWords account

    • Another way to upload your product feed: From your ads setup dashboard

    • When you have a large product feed file

    • Almost there - creating your campaign

    • Starting to run the ads
  2. 2

    • Connecting Shopify and Google Ads and setting up billing

    • Submitting the ad to Google Shopping through Shopify
  3. 3

    • How to begin running your ads from AdWords

    • What if the product doesn't get many clicks at first?

    • How to get cheaper clicks with the Ad-rank and how to boost it

    • More ad attributes: Strategy to decrease cost of clicks & getting more exposure
  4. 4

    • How to set up Analytics for your Google Ads clicks