What you'll learn

  • Smoothly transition from technology to business

  • Add a business dimension to your technical skills

  • Grow into a business leader and have people follow your ideas instead of the other way around

  • Start your own successful business

  • Participate in business and marketing meetings at your company

  • Be more than just an employee. Become a founder and CEO and reach a higher potential

Requirements

Please be excited about adding business skills to your engineering background

Be able to do the exercises in the course

Description

Become more than an employee! Turn yourself into a successful founder and CEO, and turn your ideas into a successful business! I got a Computer Science degree and worked as a software engineer. But I wanted to learn more about business and have more of a say in business conversations and decisions. Plus, I wanted to turn my ideas into something real and successful. Plus, you have a bigger earning potential as a business owner than a software engineer who works for the business owner. That is what you will get in this course - a way to transition from a techie to a full blown, strong entrepreneur. This course will teach you How to get business ideas Introduce you to marketing Give you many soft business skills Teach you basics of business communication Help you feel confident in thinking through business strategies

Who this course is for:

Entrepreneurship For Engineers: Master Business & Marketing

  • Engineers who want to reach higher potential than to just have a job for the next 30-years

  • Programmers who want to pursue their own creative ideas, but don't know the best way

  • Take charge of your own career and make yourself the boss and CEO

Course curriculum

  1. 1
  2. 2

    • You got an idea, now what? 3-sentence business plan

    • Your business pitch which you will use to get feedback and more

    • Do you need a formal, long business plan?

    • How to get feedback on your business idea and from where

    • Paid options to get business idea feedback

    • Structuring the feedback conversation for biggest impact

    • How to tell if an idea is good & cheap market validation of business ideas

    • What to do if you have too many business ideas

    • Customer development by Steve Blank

    • Starting to identify your target customer
  3. 3

    • Emotional intelligence as an entrepreneur

    • Transition from tech to business owner

    • MVP and Eric Ries

    • Sharing my own transition from programmer to business owner

    • Reasons businesses fail

    • The Marshmallow test - Stanford study of the best predictor of future success
  4. 4

    • How to get business ideas

    • Services business & freelancing as an engineer

    • Apps

    • Teaching engineering online

    • Example of successfully teaching technical topics - Mark Lassoff

    • Software product

    • Gigantic platform business models

    • Exercise for getting tech business ideas

    • You can start commoditized non-tech businesses too

    • List of passive income business opportunities
  5. 5

    • First-time marketer tutorial

    • Push vs pull, targeting & 5 general ways to promote a business to ideal clients

    • Exercise for previous video to pick your ideal marketing strategies

    • Demographics and psychographics plus your exercise

    • Don't listen to anyone, but who to listen to?

    • Marketing plan book attached as PDF for free

    • How to measure demand

    • Customer support and quality is your marketing

    • Facebook marketing crashcourse

    • SEO crashcourse
  6. 6

    • Computer Science education phase

    • Working as a software engineer and cashing in on stock options

    • Struggling and failing on my own

    • Success phase

    • Example of me starting a business from scratch
  7. 7

    • How to find best co-founders

    • Mentors and advisors and masterminds

    • Family and friends support - they are not business partners, but always there
  8. 8

    • Engineer speak vs. business speak

    • Features vs benefits

    • Writing incredible headlines & examples. It is more important than you think
  9. 9

    • From least to most effective - monetization strategies

    • Monetization strategies exercise
  10. 10

    • Business registration introduction

    • Company registration and formation decision (LLC vs. S Corp vs. C Corp)
  11. 11

    • What is "investable"

    • List of incubators
  12. 12

    • Niching
  13. 13

    • Different types of risk and risk tolerance
  14. 14

    • Six ways to protect your intellectual property

    • Creating a moat around your business

    • For first-time entrepreneurs: More on moats, barriers, and long-term competition
  15. 15

    • How you should create your website

    • How to choose a good domain name
  16. 16

    • Profit, gross profit, net profit and operating profit

    • Definition and calculation of profit margin

    • Example of calculating profit and margin