What you'll learn

  • Facebook ads basics. Re-filmed for 2021

  • How to create lookalike audiences with Facebook ads

  • Create a Facebook ads strategy that works

  • Set up the Facebook Pixel

  • How to run retargeting ads to specific audiences with Facebook ads

  • Begin using Facebook Business Manager

Description

Run Facebook ads that actually work! Cold traffic ads (that most people run) are not effective because most people who don't know about your business won't buy after seeing your initial ads. In this course, you will learn how to set up custom audiences based on people who have used your site before and have bought from you. Based on that, you will be able to create lookalike audiences and retarget website visitors, which are more effective Facebook ads strategies. WHEN IS THE RIGHT TIME TO RUN FACEBOOK ADS? If you've launched a product or service, it might be tempting to run Facebook ads. And everywhere you look around the web, people tell you to run Facebook ads. But there are a few things you must do before you run Facebook ads. If you are selling something, and you take leads to your site, make sure the site sells well and has a high sales conversion rate. If it doesn't, you will lose many leads and your Facebook ads may not be profitable.

FACEBOOK ADS VS. GOOGLE SEARCH ADS

Google knows what people want right now because they are searching for it. Facebook does not know that. So your Facebook ads must grab people's attention and make them want what you are promoting. This can be done with videos, interesting copyrighting, or vivid images. In the Facebook Business Manager, you will be able to set up different campaigns and ad groups to manage different ads so you can experiment with creating Facebook ads that attract your potential clients. WILL PEOPLE BUY AFTER THEY SEE MY FACEBOOK ADS? People don't usually engage with a brand after the first time they see it. You must re-engage potential clients and have your Facebook ad show up for them many times. You should run a special kind of Facebook ads called retargeting ads which are only shown to people who have already visited your website which means they are aware of your brand and have shown some level of interest.

CREATE AND TARGET CUSTOM AUDIENCES WHO BUY

In the Facebook Business Manager, you can create Facebook ads that target custom audiences which are the types of people who you know would buy from you because similar people have already bought from you. I'll be showing you how to set that up. FACEBOOK PIXEL AND FACEBOOK RETARGETING ADS You will learn to use the Facebook Business Manager to set up your Facebook Pixel which is necessary to run Facebook retargeting ads. Facebook retargeting ads are effective and profitable because they only target warm leads who have already engaged with your business. The way to create Facebook retargeting ads is to first set up the Facebook Pixel. Many people get confused by the Facebook Pixel so in this course, I'll walk you click by click how to first create your Facebook Pixel and then run Facebook retargeting ads.

Who this course is for:

Entrepreneurs and marketers interested in Facebook ads

Course curriculum

  1. 1
  2. 2
  3. 3

    • Page banner size

    • Setting the brand image

    • Where to get an unlimited number of great images to use on your page

    • How to set up your Facebook page screen name

    • Facebook page call to action button and about section

    • Setting up tabs on your Facebook page
  4. 4

    • Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

    • Organizing my music page ads to build a fan base and grow

    • How to choose the campaign type

    • How to add a catalog of products to your Facebook page

    • Publishing your store on your Facebook page

    • How to create a custom conversion event and a tracking pixel

    • Showing how I created one campaign with multiple ad sets

    • Narrowing your Facebook ad targeting

    • Budgets for your ads

    • Narrowing down your targeting and expanding experiments after you get data

    • Running an ad directly to your product catalog
  5. 5

    • Dangerous ad targeting pitfall with a real example
  6. 6

    • Facebook trends for the future

    • When to not run Facebook ads