What you'll learn

  • Set up a Facebook page

  • Run ads to your products

  • Set up your Facebook Pixel

  • Create a shop right on your Facebook page

  • Create custom audiences

  • Run retargeting ads

Description

Create a shop on your Facebook page and make sales right on Facebook or on your own site like a Shopify site. Get a full walkthrough and accomplish the following: Create a Facebook page Set up a shop on your Facebook page Run Facebook ads to your Facebook page Run Facebook retargeting ads to your Facebook page You can follow along with what I share on my screen through the whole course and accomplish everything I do in just one day or a few days.

DOING COMMERCE RIGHT ON YOUR FACEBOOK PAGE

Many people don't know this, but Facebook is moving in the direction of letting people set up entire stores on their Facebook pages. You can check out right on Facebook or send people to your online store like Shopify. It's a great opportunity if you are selling anything online. UNDERSTAND THE INS AND OUTS OF FACEBOOK ADS While I'll be showing you how to set up your ads, you will reach a good comfort level using Facebook ads and understands different details there. That will empower you to run any kinds of ads in the future. TAKE ADVANTAGE OF FACEBOOK MONETIZATION Make your business one of the first in your niche to take advantage of Facebook monetization with a shop, run Facebook ads to your shop, and use this channel to beat competition.

Who this course is for:

Marketers and business owners, especially people selling online

Course curriculum

  1. 1
  2. 2
    • What is the Facebook Business Manager and why you should use it

    • Difference between Facebook Studio and Facebook Business Manager

    • Setting up 2-factor authentication for security - now required by Facebook

    • Setting up our Facebook Business Manager account

    • Adding a page to our Facebook Business Manager account

    • Creating an ad account in Facebook Business Manager

    • Page permissions and details

    • Facebook ad strategies and goals

  3. 3
  4. 4
    • Page banner size

    • Setting the brand image

    • Where to get an unlimited number of great images to use on your page

    • How to set up your Facebook page screen name

    • Facebook page call to action button and about section

    • Setting up tabs on your Facebook page

  5. 5
  6. 6
    • Adding your Instagram account to your Facebook ad account

  7. 7
    • Adding chat greetings to boost engagement

    • Adding an away message to your Facebook page which still helps direct people