Digital For Success

This course is an introduction to Google Ads, especially how to do Google Ads retargeting. Retargeting is running ads to people who have already visited your website. People who visited your website are considered "warm leads" who have already shown some interest in your site. Targeting "warm" leads in better than targeting "cold" leads who know nothing about your business. Warm leads who click your ads and come back are more likely to engage with your business and are typically cheaper to target. This course is relatively short so you should be able to set everything up in one day and begin running your ads.