What you'll learn

  • Get traffic on autopilot by creating discoverable content in 2021

  • Learn to correctly use KPI

  • Get highly-converting, highly-engaged traffic who are searching for your type of business

  • Effective inbound marketing strategy specific to your business

  • Learn Google Analytics to monitor your KPI

  • One of the most effective marketing strategies today

Description

Learn how to use inbound marketing strategies to get the best leads and most engaged customers to your site or product. Then monitor how those leads behave on your website using Google Analytics which is a data-driven approach where you identify and set the right KPIs (Key Performance Indicators) to monitor and work on improving. Once your KPIs are heading in the right direction, so will your business. WHY IS INBOUND MARKETING GREAT? The leads find you in a passive way. You don't have to actively promote your business so you have more time to create more content or focus on other parts of your business. WHAT IS KPI KPI stands for key performance indicators. These are metrics that you identify that are most important for your business. If you correctly identify your KPI and focus on growing them, that will cause your business to grow as well.

DATA-DRIVEN APPROACH WITH GOOGLE ANALYTICS

You must monitor your KPIs after you set them. Most of the time, people and companies use analytics software to monitor their KPI. The most commonly used analytics software is Google Analytics. In this course, we'll go over how to correctly use Google Analytics to monitor your KPI and most important data points to make sure that you know exactly what's happening on your website.

Who this course is for:

Beginner marketers, online entrepreneurs interested in inbound marketing

Course curriculum

  1. 1

    • Inbound marketing course introduction

    • Definition of inbound marketing and types of conent

    • Types of inbound marketing and the challenge of competition

    • What do your customers search? What content do they want? What to create?

    • Content repurposing to maximize value of the content you create

    • Danger and risks of inbound marketing

    • Example of a real business and strategies to beat competition
  2. 2

    • What is KPI and examples

    • Google Analytics introduction

    • CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example

    • User navigation flow in Google Analytics

    • Quality of the traffic and secondary metrics in Google Analytics

    • Choosing your conversion path: Sign up through email vs. sell now?

    • Why are they not buying? T-shirt example
  3. 3

    • The flywheel of attract, engage, delight

    • Example of the attract-engage-delight with a real business
  4. 4

    • Attracting with headlines

    • Headline exercise
  5. 5

    • Lifecycle of a piece of content: goals, improvement, promotion
  6. 6

    • KPI of SERP and conversion

    • Title copywriting - theory

    • Examples of improving the headline for a website

    • Effective subtitle that reinforces the sales message

    • Subtitle examples

    • Comparing our work to existing titles/subtitles & your exercise
  7. 7

    • Introduction to customer onboarding

    • Udemy onboarding example
  8. 8

    • Section introduction

    • Difference of email autoresponder and email workflow

    • My approach to copywriting

    • Technically setting up the autoresponder in MailChimp

    • First email of the autoresponder that can actually get your leads on a call

    • Second autoresponder email

    • Example of a good autoresponder with Helium 10

    • Third, fourth, fifth and further emails in your autoresponder
  9. 9

    • Quotables strategy to make customers who love your business promote it

    • Advanced: create an affiliate program for your business

    • ADVANCED: Image SEO strategy for branding, sales, and SEO boost