What you'll learn

  • Understand how to promote your music as an independent musician

  • Use social media to get exposure

  • Overview of major music marketing strategies

  • Learn from real examples by a fellow musician

  • Know how to raise money for your music

Requirements

Independent Musician Music Marketing - Part Music Business

  • Interest in promoting your music online

  • Interest in using social media to promote art or music

Description

This is a course for aspiring musicians and artists. The course will teach you how to correctly promote your work on social media and other online marketing strategies. The course is a mixture of an interview with a musician named Sarantos who is successfully using social media to promote his music and tutorials from me on some of the common marketing and business practices that musicians and artists should be aware of. Includes my 200-page business productivity book to help you produce more and better work. WHAT TO EXPECT FROM THIS MUSIC MARKETING COURSE Don't expect to become a star overnight. The course notes many good practices and has a number of examples and suggestions for the right ways to do things. But it will be up to you to try things out and correctly implement the strategies discussed in the course. Best of luck!

NEW COURSE ADDITION: TIKTOK FOR MUSIC

TikTok is a new social media platform that is very popular for musicians. It is formerly the Musically app. I added a new section for how to get started on TikTok to promote your music even if you have no audience of followers on TikTok.

Course curriculum

  1. 1
  2. 2
  3. 3

    • Section introduction for creating a new YouTube channel

    • Creating a bare new channel

    • Adding channel art for your channel

    • Uploading your first video

    • Going live with your first video & setting the featured video & channel trailer

    • Doing keywords and recommendation strategy example
  4. 4

    • YouTube ads section introduction

    • Creating your YouTube ads (formerly AdWords) account

    • Understand the different YouTube ad formats

    • What are TrueView ads

    • Choosing between different YouTube ad sets for video ads

    • Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad

    • Script to make your TrueView ads cheaper and more effective

    • Setting your budget

    • Bidding strategies

    • How to decrease your advertising costs down to 0.01 cent with CPV

    • Example of settings to get down to a penny per view with YouTube ads

    • Decrease your advertising costs by expanding potential audience/inventory

    • More to choosing location than you think

    • Starting with ad groups

    • Stealing views from competitor's videos with placements option

    • Adding your video to the ad

    • Targeting demographics

    • Target audiences

    • Choosing content where your ad will appear

    • Choosing keywords

    • Few last considerations before saving the ad

    • Practical, real-world example of refining targeting and bidding strategies

    • Ad setup conclusion
  5. 5

    • Canva for creating beautiful original images for YouTube

    • Beginning to create your YouTube thumbnail

    • Branding and marketing using the Thumbnail while continuing to design

    • Adding text and more branding images to the YouTube thumbnail

    • Adding arrows to make the video pop more

      FREE PREVIEW

    • Where to get royalty free images to use for your YouTube thumbnail
  6. 6

    • Soundcloud - I'm stirring up controversy
  7. 7

    • Case study of a website

    • What technology to use to create your website and should you do it yourself?

    • Finding a good domain name
  8. 8

    • Overview of Facebook marketing for a self-branded business

    • Facebook page strategy for ads and automated growth for a personal brand
  9. 9

    • Brief social media strategy overview
  10. 10

    • NEW: Patreon for musicians to raise money

    • Becoming a music teacher locally and dominating

    • Getting the most out of music distribution sites

    • Creating and selling merchandise

    • YouTube monetization for musicians
  11. 11

    • First thing after you create a TikTok account

    • Explaining the accounts shown in this course

    • Importing your friends to build up an initial audience

    • How to use the community and resources of this course to get promoted on TikTok

    • What to expect when you are just starting out

    • Using TikTok hashtags

    • Example how I find many good hashtags and use them

    • Results of posting 24 hours later - 200 views!

    • Networking, commenting, liking

    • Joining TikTok challenges and trending hashtags

    • Influencer marketing for Fiverr what when it is too early

    • The network of your social networks