What you'll learn

  • Find and hire influencers to promote your business in 2022

  • Use services and tools to research and find good influencers

  • When to run ads vs. when to do influencer marketing

  • Boost your company or personal brand

  • Use retargeting ads to bring back traffic sent to you by influencers

  • Use services and tools to research and find good influencers

Description

Influencer marketing is extremely popular today. But it is also full of pitfalls. This course will show you how to do it right so you can generate traffic and sales. You will learn how to find ideal influencers for your niche. You will learn how much they should cost depending on their reach, and how to reach out to them in a professional way. You will also see many tools to help you find great influencers. I'll also show you how to spot fake influencers who would be just a waste of money. I'll also show you how to make sure the traffic they send you converts and comes back to your site by using retargeting ads with Google and Facebook.

Course curriculum

  1. 1
  2. 2

    • Benefits of influencers over ads

    • 3 things to look for in an influencer & how to find fake ones & which are good
  3. 3

    • How to manually find influencers

    • Influencer marketing tip using Twitter lists

    • Email template and script to pitch influencers

    • Legal agreement document, disclosures, and FTC to stop influencer abuse

    • Example of disclosing influencer marketing promotion

    • Influencer audience sizes
  4. 4

    • Influencer compensation models

    • Compensation calculator for influencer marketing
  5. 5
  6. 6

    • Tapinfluence

    • Socialblade for tracking influencer growth

    • Linqia

    • Traackr

    • Upfluence

    • Popular Pays

    • Industry news from a major brand reacting to fake followers

    • One place to put all your important pages and share
  7. 7

    • Dissecting the Amazon URL to understand how to use it to our SEO advantage

    • Importance of tracking Amazon links for off Amazon promotion & common error

    • Introducing link shortening specifically for Amazon with Pixelfy

    • Starting to use Pixelfy by creating a campaign

    • Explaining the Pixelfy tracking codes

    • Integrating Pixelfy with Twitter ads

    • Showing initial link tracking analytics

    • More powerful URLs you can use with Pixelfy

    • How to get a discount on Pixelfy

    • Sign up to be an Amazon affiliate to get extra revenue from your promotions

    • Another free option for URL tracking
  8. 8

    • Section introduction

    • Signing up for ClickBank

    • ClickBank gravity - the key to passive income success

    • How affiliates choose vendors

    • Applying with your first product as a vendor

    • Creating a ClickBank payment link

    • Generating your test credit card number to test your transactions

    • Testing a transaction with ClickBank's test credit card

    • Paying the ClickBank fee

    • Adding marketplace title and description

    • Creating an SEO friendly product listing as a vendor

    • Updating the product title and description to make it SEO friendly

    • Making sure the sales page is OK

    • ClickBank support

    • How to make a hoplink
  9. 9

    • Huge affiliate offer option

    • Examining successful offers

    • Examining successful vendors on ClickBank
  10. 10

    • Section introduction: Why it's important to recruit affiliates outside ClickBank

    • Finding many people who can promote on Fiverr

    • Fiverr recruiting and seller vetting checklist

    • Example of testing a potential affiliate

    • Finding potential affiliates by searching Google

    • Case studies of recruiting business contacts to be my affiliates
  11. 11

    • Getting someone else to pay for your retargeting ads
  12. 12

    • Introduction to running basic and retargeting ads

    • About the examples in the following videos about Facebook ads

    • What is the Facebook Business Manager and why you should use it

    • Setting up 2-factor authentication for security - now required by Facebook

    • Adding a page to our Facebook Business Manager account

    • Creating an ad account in Facebook Business Manager

    • Page permissions and details

    • Page banner size

    • Setting the brand image

    • Where to get an unlimited number of great images to use on your page

    • How to set up your Facebook page screen name

    • Facebook page call to action button and About section

    • Setting up tabs on your Facebook page

    • Ad goals and a few strategies

    • Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

    • Organizing my music page ads to build a fan base and grow

    • How to choose the campaign type

    • How to add a catalog of products to your Facebook page

    • Publishing your store on your Facebook page

    • How to create a custom conversion event and a tracking pixel

    • Showing how I created one campaign with multiple ad sets

    • Narrowing your Facebook ad targeting

    • Budgets for your ads

    • Running an ad directly to your product catalog

    • Dangerous ad targeting pitfall with a real example
  13. 13

    • Setting up a fresh Google Ads account

    • Explaining ad campaigns, ad sets, and individual ads

    • Entering Google Ads expert mode

    • Introducing Google Ads bidding options

    • Setting up the Google Pixel

    • Creating a retargeting campaign based on your custom audience

    • Connecting Google Ads to Google Analytics