What you'll learn

  • Higher search engine click-throughs

  • Get Google to display your search results with rich snippets

  • Boost sales

  • Higher search rankings

  • More highly converting traffic to your site and less to your competitors

  • For beginners - made to be an easy first step

Requirements

Introduction: Rich & Featured SEO Snippets, HTML Schema

  • Have at least a little bit of SEO background

  • You don't need to be a developer, but just don't be too afraid of dealing with HTML

Description

Beginner course to an advanced SEO topic: Make your website's search results come up in Google search with enhanced-looking listings called "rich snippets." These rich snippets stand out visually among search results and take more space on the search page. That is directly correlated to you getting more clicks and other results on the page getting less attention and less clicks. Since you will achieve a higher click-through rate on the search results page, Google will collect more positive data about your site, and over time that will result in ranking your page higher as well. So long-term, you will achieve higher ranking AND higher click-throughs with this course, and dominate your SEO niches. Go ahead and sign up for this course now and get started with blowing your SEO competition out of the water!

Who this course is for:

Introduction: Rich & Featured SEO Snippets, HTML Schema

  • SEO professionals

  • SEO freelancers

  • Small business owners

  • Entrepreneurs working on SEO

Course curriculum

  1. 1
  2. 2

    • Headlines to influence intent-match

    • Headlines to influence intent-match
  3. 3

    • Boosting SEO ranking with HTML tags

    • Setting expectations - how long it will take for your rich snippets to show up
  4. 4

    • Schema and HTML Microformats syntax

    • Navigating the Schema website and creating your own Microformats code

    • Structured data markup helper for non-developers and developers
  5. 5

    • Introducing on-page SEO and combining it with sales copywriting

    • CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO

    • Writing enticing meta tags to increase Google search result page clickthrough

    • EXAMPLE of a sales page that balances SEO and conversion optimization

    • Advanced way to influence intent match - beyond SEO