Local Business Marketing With Local SEO And Social Media

Local Business Marketing With Local SEO And Social Media

Local business marketing with local SEO, Google map search (Google My Business) local lead generation and social media

Buy $40.00 Free Preview

What you'll learn

Perform an SEO audit on your own
Or sell this service as a freelancing or agency service
Identify damaging website problems and fix them
Save money by not having to hire freelancers
Increase site rankings
Optimize for site speed and mobile

Description

Learn to perform an SEO audit with my comprehensive 50-point checklist. You will be able to not only identify problems on your site, but I'll show you how to fix them on your own. My goal is for you to be able to find and fix SEO problems on your site. You will only need to hire freelancers to do the intermediate to advanced technical work that is beyond SEO. Sometimes you will encounter SEO issues that can be fixed by a software engineer or a network engineer. In those cases, I recommend that you hire a freelancer. But in most cases, I show you how to fix the SEO problems on your own. AFTER THE SEO AUDIT, YOU WILL HAVE: After performing the audit, you'll have a list of improvements and an ability to implement: Making your site mobile Improving site load speed Content quality Optimal content strategy with full site crawling, indexing, and ranking potential

SELL SEO AUDIT SERVICES AS A FREELANCER OR AGENCY SERVICE

SEO audits are a popular service to provide. After this course, you'll be able to impress potential clients that you will give them an impressive and comprehensive site audit with many actionable items they can implement. After that, you will be able to implement most of those action items and make more revenue from that. SEO AUDIT BETTER THAN FREELANCERS CAN DO FOR YOU There are many freelancers who offer to do an SEO audit. But they won't do an SEO audit as thorough as the SEO audit you can do by following this course. The 50-point SEO audit in this course is one of the most thorough you'll see.

USE THE GOOGLE SEARCH CONSOLE

The Google Search Console (formerly known as Webmaster Tools) is free. It gives you information about your site indexing, crawling, and ranking of many of your pages for various keywords. We use the Google Search Console extensively in this course. It is a very helpful tool during an SEO audit.

Who this course is for:

Website owners, entrepreneurs, freelancers who need to do an SEO audit

Course curriculum

1
- Watch this first: Let's ease into what we are going to do
  FREE PREVIEW
- Google local search result template that we will dominate in this course
  FREE PREVIEW
2
- Setting up Google My Business
- Private address
- Filling out your Google My Business profile
- Three pack ranking signals
- Adding your first post to Google My Business
- Town name in the listing title
- How to get reviews for your Google listing
- Adding photos and videos
- Answering reviews can help rankings and customer engagement
- Adding your services and products
- Social media and brand activity impacting your ranking
- Analytics and what to do if you are not getting the calls
- Adding attributes to your Google listing
- Running local 3-pack ads
- Setting up a local ad from Google My Business dashboard
- Where ads show up and when
- Advanced case study of the map ranking signals
- Local SEO exercise
- Local SEO exercise - answer
3
- Local SEO and website creation introduction
- How to easily find a domain name for your local small business
- How to set up your website quickly and professionally
  FREE PREVIEW
- 15 item checklist for increasing website conversion and visitor engagement
- Example of a perfect local business website with all high conversion elements
4
- SEO section introduction
- SEO section overview of what we will cover in this section
- Local business keyword research example to get many more keywords
  FREE PREVIEW
- Short tail keywords vs. long tail keywords
- Voice SEO - latest trend in SEO and how it impacts keyword research
- Latest SEO research for top ranking factors - links are extremely important
5
- On-page SEO introduction
- WordPress Yoast plugin
- Setting the title and description meta tags for your on-page SEO
6
- How to interlink your website's pages for SEO boost
- Advanced on-page interlinking strategy to boost your SEO
7
- Citations and brand mentions
- Finding industry specific sites to get citations
8
- What makes a good backlink for SEO
- Link-begging introduction. The brute-force approach that will never stop working
- Getting links from friends and industry contacts
- How to promote your business on the radio
- How to rank (almost) any page in Google top 10
- HARO for links and publicity
9
- Setting up your Google Search Console, formerly known as Webmaster Tools
- Creating your sitemap.xml
- Submitting new URLs and checking for page status and indexing
- Where your pages are ranking and page/query performance
- Introduction to Google Analytics
10
- Creating your own promotional merchandise that also sells on Amazon and Etsy
11
- Local directory and Yelp section introduction
- Yelp disclaimer
- Registering your business on Yelp for business
  FREE PREVIEW
- Creating a great listing
- Review management on Yelp - the way to rank organically on page 1
- Finishing up your Yelp listing
- How to get a lot of free ads
- Setting up your Yelp ads
12
- YouTube for promoting your local business
- How to get a highly converting video to rank in search results
13
- Social media marketing overview for your local business
- New Facebook feature: Now you can sell to local groups
- How to start using local groups and Facebook marketplace
- Joining a Facebook marketplace group
- How to post your products
- How to edit your listing
- Selling on your phone with the Facebook app
- How to post your items from your phone's app
- Sales results from my posting
14
- Twitter marketing section introduction
- Branding your Twitter page like a professional
- What to do on Twitter on day 1
- How to get higher social media post click-throughs by writing better headlines
- Headline exercise
- Twitter posting formula
- Hashtag tutorial and an advanced hashtag marketing strategy
- Make your own business hashtag
15
- Short pitch under 30 seconds
- Business card marketing, networking, and body language
- Practical example: Get your business card professionally designed for just $5
- Outdoor card dispenser/holder
16
- Flier marketing overview
17
- How to create a referral network with other businesses
- Net promoter score and the quality of your work
18
- Events for small local service or business marketing
19
- Difference of email autoresponder and email workflow
- My approach to copywriting
- Technically setting up the autoresponder in MailChimp
- First email of the autoresponder that can actually get your leads on a call
- Second autoresponder email
- Example of a good autoresponder with Helium 10
- Third, fourth, fifth and further emails in your autoresponder
20
- Facebook ads section introduction
- What is the Facebook Business Manager and why you should use it
- Setting up our Facebook Business Manager account
- Adding a page to our Facebook Business Manager account
21
- Beginning to work with the business pages in Facebook's Business Manager
- Page banner size
- Setting the brand image
- Facebook page call to action button and about section
22
- Creating an ad account in Facebook Business Manager
- Ad goals and a few strategies
- Starting to work with Ad Manager and doing initial ad setup
- Closer look at Facebook ad targeting
- Ad placements: Automatic vs. Manual
- How to install Facebook pixel
- Setting up a pixel event
- Connecting a new Facebook Pixel to an ad set
- Creating lookalike audiences from your Facebook Pixel
- Pixel and retargeting audiences from your website
- Setting up a retargeting audience and a lookalike audience in a new ad
- Creative strategy for custom audiences