What you'll learn

  • Get more leads and traffic for your agency

  • Get better clients and extend customer spending

  • If you have a service business (marketing, design, some forms of coaching, etc) this course is made for you

  • Make your website more highly converting

  • Use the top ways to promote your business instead of trying random things

Requirements

Desire and inspiration to grow your agency or service business

Description

Learn the most effective ways to promote your service, agency or consultancy business and grow your client base. I will teach you to: Appear credible and authoritative Increase your sales conversion rate Draw clients with SEO Promote with a YouTube show or a podcast Promote as a local business Give you negotiation basics Introduce you to Facebook ads Show you how and where to get freelancing clients to convert them to clients of your agency Business networking and building up your referral and recommendation network

HOLISTIC AND WELL ROUNDED APPROACH

As you see, I took all the different types of strategies and only chose the ones that would be most effective at getting relevant and targeted traffic and converting that traffic to clients. If you want to get more clients for your agency or consulting business, get this course today, and begin growing your business. TYPES OF AGENCIES OR CONSULTING THIS IS FOR Digital marketing agency SEO marketing agency Social media marketing agency Design agency Software engineering agency Mobile app development agency

TYPES OF AGENCIES OR CONSULTING THIS IS FOR

  • Digital marketing agency

  • SEO marketing agency

  • Social media marketing agency

  • Design agency

  • Software engineering agency

  • Mobile app development agency

Course curriculum

  1. 1
  2. 2
  3. 3

    • SEO section introduction

    • How to start using the Google Keyword Planner tool

    • Example of using the Google Keyword tool to find keywords

    • Basic agency keywords

    • Long-tail vs. short-tail keywords
  4. 4

    • On-page SEO introduction

    • How to install the Yoast SEO plugin in WordPress

    • How to set up title/description metas for regular blog post SEO

    • Writing enticing meta tags to increase Google SEO SERP clickthrough

    • Cornerstone SEO pages
  5. 5

    • Interlink your own pages for an SEO boost

    • ADVANCED page interlinking: Strategy to boost your SEO
  6. 6

    • Off-site SEO section introduction

    • How to get citations and brand mentions for SEO

    • Using your industry-specific websites for SEO and citations

    • After SEO citations, social sharing of your website and social accounts
  7. 7

    • Link-building overview and complete overview from start to long-term

    • Link begging introduction

    • Blogging and guest blogging for links and SEO: Only good guest-blogging sites

    • Guest blogging pitch script

    • How to be effective at pitching HARO to get more publicity and links

    • RadioGuestList
  8. 8

    • Client case study: Choosing a niche and promoting it to get agency clients
  9. 9
  10. 10

    • Section introduction for creating a lead gen vetting form

    • Creating an account in Google Docs so we can use Google Forms

    • The project we will do with Google Forms to save time and money

    • Planning our form questions to properly vet our leads

    • Creating the form from a nice template

    • Embedding the form on your website

    • Getting and managing responses
  11. 11

    • Options for LinkedIn messaging automation tools

    • LinkedIn connection message template to immediately compel and interest people

    • LinkedIn welcome message template
  12. 12

    • Business proposal section introduction

    • Choosing a nice business proposal template

    • Opening slide of a business proposal

    • Table of contents slide

    • Executive summary of a business proposal of a $500k/year business

    • Advanced: Editing using emotional intelligence and understanding of your reader

    • Putting a lot of text on a proposal presentation page

    • Solution section and project schedule

    • Researching your target reader for better and more targeted writing

    • Writing the full solution part of the business proposal

    • Team section of the business proposal

    • Pricing slide of a business proposal

    • Contact information of your proposal
  13. 13

    • Difference of email autoresponder and email workflow

    • My approach to copywriting

    • Why we are using MailChimp

    • Creating your email list

    • Technically setting up the autoresponder in MailChimp

    • First email of the autoresponder that can actually get your leads on a call

    • Second autoresponder email

    • Example of a good autoresponder with Helium 10

    • Third, fourth, fifth and further emails in your autoresponder
  14. 14

    • Go to local events where your clients and peers go

    • Body language for successful networking

    • Practical example: Get your business card professionally designed for just $5

    • Basic business card elements to have on your cards

    • Including a photo

    • How to get your first batch printed for free or at a very discounted rate

    • Best practices for what to do with cards you collect
  15. 15

    • Overview of local business marketing - lots of the foundation already laid out

    • Google for business

    • Yelp and local listing websites

    • Local SEO ranking factors
  16. 16

    • Freelancing to get leads - introduction

    • Fiverr

    • UpWork
  17. 17

    • Introduction to the section on creating your own show and its benefits

    • Advanced content repurposing with strategies that work today & in the future

    • Show goals

    • Show monetization

    • Daily, weekly or monthly episodes?

    • Topic coverage

    • Solo show or with guests?

    • Example of a newsy and evergreen topic
  18. 18

    • Social media updates to make you look like an expert

    • Social media to re-engage old clients or people who forgot about you

    • Quora for traffic and to establish yourself as a thought leader

    • How I sell on Facebook in an effective and legitimate way

    • How to find good Facebook groups to promote your business
  19. 19

    • Conversation with a former student
  20. 20

    • Handling sales objections

    • Example of how I handle sales objections in my sales process
  21. 21

    • Should you give free consultations?

    • Should you tell your prices?

    • Negotiation fundamentals
  22. 22

    • How to set up your website professionally and on your own

    • How to choose a domain name
  23. 23

    • Introduction to Facebook ads section

    • A note about the examples we'll be using in our Facebooks ads

    • What is the Facebook Business Manager and why you should use it

    • Setting up 2-factor authentication for security - now required by Facebook

    • Adding a page to our Facebook Business Manager account
  24. 24

    • Creating an ad account in Facebook Business Manager

    • Page banner size

    • Setting the brand image

    • Where to get an unlimited number of great images to use on your page

    • How to set up your Facebook page screen name

    • Facebook page call to action button and about section
  25. 25

    • Page permissions and details

    • Ad goals and a few strategies

    • Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

    • Organizing my music page ads to build a fan base and grow

    • How to choose the campaign type

    • How to add a catalog of products to your Facebook page

    • Publishing your store on your Facebook page

    • How to create a custom conversion event and a tracking pixel

    • Showing how I created one campaign with multiple ad sets

    • Narrowing your Facebook ad targeting

    • Budgets for your ads

    • Running an ad directly to your product catalog