What you'll learn

  • For 2022: Implement perfect on page SEO in 1 day

  • Improve clickthrough rate to your site on Google search result pages

  • Get traffic faster

  • Target more keywords with each page with smooth SEO copywriting

  • SEO article writing for clients if you are a freelancer

  • Save money by not having to hire an SEO freelancer

  • Do the on page SEO copywriting better than most freelancers

  • Get more highly converting and targeted SEO traffic

  • SEO copywriting that looks natural and is great for your site visitors AND Google

Requirements

Please be open to applying the ideas in this course

Description

Most of the course is updated for 2022! Get the tools and tactics to have near-perfect on-page SEO copywriting and organization for your website in 1 day. I'll show you how to create pages that have ideal on-page SEO. If your pages are content pages like articles, blog posts, or sales pages for products, I'll show you how to create them so that: Your page is the most attractive one on the Google search result page and gets a high clickthrough percentage from search results Your page is optimized for both: SEO keywords AND your website visitors so that they engage with your content and buy from your sales pages
If you are new to on-page SEO, this course will help to clear up a lot of confusion about which tools to use and what to write on your website and where. SEO is often made into something extremely complex, but the truth is that it can be very simple. Your on-page SEO must target the right keywords using correct ways, and I walk you through that in this course by sharing my screen and showing exactly what I do. Once you correctly implement your on-page SEO, it is something you can set and forget, which will free up your time to begin working on the next steps in the SEO process like your off-page SEO which includes domain authority building, link-building and getting your website to rank better.

NEW: SEO COPYWRITING FOR ARTICLE WRITING

Some students have been asking for examples of SEO article writing and I recently added an example SEO article. The example is a typical article I get from a copywriter and I walk you through every common and important element of SEO article copywriting so you can do it as a freelancer for clients. SEO ARTICLE WRITING FOR FREELANCERS If you are an SEO freelancer and you want to know exactly how to write your articles and how to deliver them to clients, there are tutorials that walk you through every part of SEO article writing starting from the title to different elements like image SEO, article length, and much more.
HOW SEO COPYWRITING IS DIFFERENT THAN SALES COPYWRITING The term "copywriting" is used in different contexts. There is a specific field of sales copywriting which focuses on writing that sells. We cover a little bit of sales copywriting in this course. On the other hand, there is SEO copywriting which is the kind of copywriting you would do if you were writing a blog post for SEO. SEO copywriting is the primary focus of this course.

Who this course is for:

On Page SEO In 1 Day! SEO Copywriting & SEO Article Writing

  • Website and business owners who need to get search traffic

  • SEO beginners struggling with SEO

  • Freelancers who want to do SEO article writing

Course curriculum

  1. 1
  2. 2
  3. 3

    • Easy way to begin learning SEO

    • Short tail vs. long tail keywords & profitable keywords

    • How to use the Google Keyword tool to find keywords

    • 13 ways to get unique keywords for your business

    • Page keyword density checker

      FREE PREVIEW
  4. 4

    • Introduction to on-page SEO

    • How to set up regular post's title and description meta tags

    • Shopify title and description for Ecommerce SEO copywriting

    • Meta tag writing exercise

    • Meta tag writing exercise - answer

    • Second meta title exercise with a music website

    • Second meta title exercise with a music website - answer
  5. 5

    • Cornerstone content to help you rank higher in SEO

    • The skyscraper method for SEO content

    • Google EAT and YMYL - quality content according to Google

    • Correct use of H1 and H2 tags

    • Change in Google use of meta tags

    • Title tooltip tag

    • Image ALT tag for SEO

    • No-follow vs. follow links

    • No-follow update and the new UGC and Sponsored attributes

    • How to interlink your website's pages for SEO boost

    • Advanced on-page interlinking strategy to boost your SEO

    • Linking out for SEO

    • Checking for broken links

    • How long should each blog post or page be?

    • Rank higher and boost sales through lowering your bounce rate
  6. 6

    • If you are doing SEO article writing for a client

    • How to begin using Google Docs for SEO article writing if you don't use it yet
  7. 7

    • Using the Google mobile friendliness check tool

    • Google indexing update for March 2021 announced in October 14, 2020
  8. 8

    • Introducing on-page SEO copywriting and combining it with sales copywriting

    • CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO

    • Writing enticing meta tags to increase Google search result page clickthrough

    • EXAMPLE sales page that balances SEO copywriting and conversion optimization

    • Advanced way to influence intent match

    • Exercise for boosting conversion

    • Exercise for boosting conversion - answer

    • Meta title exercise building from a previous exercise

    • Exercise for boosting conversion - answer
  9. 9

    • Google Analytics

    • Site speed load plugin
  10. 10

    • Google Panda penalty for thin content - be careful not to trigger this
  11. 11

    • Setting up your Google Search Console, formerly known as Webmaster Tools

    • Creating your sitemap.xml

    • Submitting new URLs and checking for page status and indexing

    • Where your pages are ranking and page/query performance

    • User experience section of Google Search Console

    • SEO KeywordOptimizer tool for on-page text optimization

    • How to get the TextOptimizer 7-day free trial to premium features

    • SEOQuake Chrome plugin to research competition

    • Automatically translate your site, rank in other languages & get more traffic

    • Google Search Console exercise

    • Google Search Console exercise - answer
  12. 12

    • Introduction to the SEMRush keyword tool

    • Organic difficulty metric: SEMRush keyword research vs. Google Keyword tool

    • Competitor keyword spying

    • On page audit and on page suggestions including keywords
  13. 13

    • What Google wants us to focus on in 2021
  14. 14

    • Is your site set up for SEO?