What you'll learn

  • Reach 1,000,000+ people with your marketing by combining the savviest SEO and social media strategies

  • Top social media marketing strategies to brand yourself and your business as an authority

  • Join my office hours and get personal help from me (rare opportunity)

  • SEO and social media courses in one great online marketing course

  • Get ahead of your competitors with creative SEO strategies like voice SEO for 2022

  • Get publicity and press coverage from large publications, radio shows, and podcasts

  • Increase the sales conversion rate of your site visitors for immediate revenue boost

Requirements

Get ready to grow your business using smartest and most effective strategies for 2019

Description

Apply the most effective SEO and social media Internet marketing strategies for 2022 and finally get the growth you've been hoping for! Lost in your marketing? Did you hire freelancers with no results? Not sure what to do next? This course will set you on the right path, help you choose the most effective marketing strategies, and show you how to implement them for your business. If you are effective at promoting your business, the sky is the limit.

LATEST COURSE UPDATE:

Online Marketing: SEO & Social Media Marketing Strategy 2022

  • Extra focus on SEO and winning with best long-tail keyword research

  • Case studies of different companies & how they reached 1,000,000 users

  • How to make cornerstone SEO pages that rank

  • Write better headlines that increase click-through rates

  • Full section on how to promote Amazon/Kindle books and become a best seller

  • Growth hacking SEO strategies to make almost any page rank in top-10

  • Improved audio/video quality

  • Interview-based case study of how one client got millions of website visitors from Internet marketing

  • Tools and plugins to help you implement your web marketing strategies like the Weglot translation plugin which helps your SEO in other languages and immediately helps you rank for additional keywords

WHAT MAKES THIS INTERNET MARKETING COURSE EFFECTIVE & HOW IT WORKS This course combines SEO and social media to maximize the results of each in an intelligent way. First, you will implement modern SEO for your blog, eCommerce, or business website that sets you up for boundless long-term potential while also getting you early results. Next, you will build up your social media marketing to give your business amazing branding, drive sales and boost your SEO efforts. This way, you will get branding, sales and traffic growth in all the best ways, making them work together in a succinct, effective and professional marketing strategy.

WHAT IS GROWTH HACKING?

Before you identify the marketing strategies that are most effective at growing your business, you must experiment with different marketing tactics. That process of experimentation is called growth hacking. It is the process by which you discover the best strategies that will work for your unique situation. Growth hacking is essential in the early stages of start-up marketing when you don't yet know which marketing strategy will be best for your business. PRACTICAL AND EFFECTIVE ONLINE MARKETING STRATEGIES TO GROW YOUR BUSINESS All advice in this course comes from direct experience in my own business and Internet marketing work I've done for my clients. I know the ins and outs of every marketing strategy I teach because I've done these marketing strategies and they worked.
I also focus on helping you find the absolute best and most effective marketing strategies for your specific business so you don't waste time pursuing secondary marketing strategies and put your best effort into the most useful marketing strategies. The strategies in this course work for me and thousands of my clients to find true growth, and they will work for you too.

Who this course is for:

Online Marketing: SEO & Social Media Marketing Strategy

  • Entrepreneurs

  • Small business owners

Course curriculum

  1. 1
  2. 2

    • Breaking down our SEO steps into three phases

    • Long-tail vs. short-tail SEO keywords

    • Introduction to the Google keyword tool for SEO

    • Example of my own SEO keyword research and thinking outside the box

    • Google voice SEO & Answer-box SEO

    • Three other SEO keyword tools - just to give you more options

    • Keyword density vs. keyword stuffing and tools to correctly manage it

    • Creating a full list of SEO keywords to rank for and tracking them

    • 13-step SEO keyword research checklist

    • Gray hat SEO, when keyword stuffing is ok and when not to do it

    • Keywords exercise & test to further cement this part of SEO knowledge

    • Final keyword tests's answers to see how I think about the keywords

    • Building long-term keyword authority in your niche keywords
  3. 3

    • Section introduction - how SEO applies to YOUR business

    • Ecommerce example for SEO

    • How to promote a local service
  4. 4

    • Setting up your Google Search Console - formerly known as Webmaster Tools

    • Creating your sitemap.xml

    • Submitting new URLs and checking for page status and indexing

    • Where your pages are ranking and page/query performance

    • User experience section of Google Search Console

    • Google Analytics introduction - useful in all your online marketing
  5. 5

    • On-page SEO introduction

    • Influencing SEO ranking with intent-match strategy

    • Writing enticing meta tags to increase Google search result page clickthrough
  6. 6

    • How to set up the Yoast plugin for SEO

    • Setting your SEO meta tags with Yoast in WordPress or directly in HTML

    • Shopify SEO - setting title and description for Ecommerce

    • Change in Google use of meta tags

    • No-follow vs. follow links

    • ADVANCED inner-page links: From a page to same page! Extra SEO boost

    • No-follow SEO update and the new UGC and Sponsored attributes

    • Title tooltip tag for SEO

    • Image ALT tag for SEO

    • Cornerstone SEO pages that get shared more and rank better

    • Website load speed plugin to boost SEO

    • Automatically translate your site, rank in other languages & get more traffic

    • Insights on content from MarketMuse co-founder, me & content tool introduction

    • Revive Old Posts plugin for social sharing, scheduling & SEO boost
  7. 7

    • Off-page SEO section introduction

    • Google SEO for new websites & Google Citations

    • How to get links on Wikipedia

    • 8 ways to get good links by getting publicity

    • What makes a link good for SEO

    • Guest-blogging for SEO - how to do it properly

    • Link-begging introduction. The brute-force approach that will never stop working

    • SEO competitor link research
  8. 8

    • Common SEO mistakes: Don't make these
  9. 9

    • SEOQuake Chrome plugin to research competition

    • SEO KeywordOptimizer tool for on-page text optimization
  10. 10

    • Google SEO trends for 2021 and what to focus on

    • Advanced intent-match boosting strategy for ranking higher in Google search

    • Are views a ranking factor?

    • Leveraging recommendation algorithms

    • Common question: Should you have a blog?
  11. 11

    • Introducing on-page SEO and combining it with sales copywriting

    • CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO

    • EXAMPLE of a sales page that balances SEO and conversion optimization

    • How to increase sales by adding scarcity
  12. 12

    • Ranking factor myths from Google staff
  13. 13

    • How to set up your website professionally and on your own

    • How to choose a domain name
  14. 14

    • Social media marketing introduction

    • Social media marketing mistakes

    • Social media marketing exercise that can get you significant traffic
  15. 15

    • Why a show - some students get confused

    • Introduction to building your own show

    • Advanced content repurposing with strategies that work today & in the future

    • Goals for your show

    • Monetization for your show

    • Deciding on a solo show or a show with guests

    • Topic coverage: Evergreen vs. current topics

    • Example of a site that is newsy and evergreen

    • What you can outsource for a show

    • Daily, monthly or weekly show
  16. 16

    • Introducing live shows for maximum engagement and sales

    • Encoding software for live streaming and mobile options

    • How to set up your encoding software settings

    • Restream.io

    • Tips for a successful live show
  17. 17

    • Quora marketing to get immediate traffic to your website and videos

    • Reddit

    • Forums
  18. 18

    • How to get higher social media post click-throughs by writing better headlines
  19. 19

    • How to get three different types of business referrals

    • Net promoter score
  20. 20

    • Twitter marketing section introduction

    • Branding your Twitter page like a professional

    • What to do on Twitter on day 1

    • Tweet formula: How much and what types of content to tweet

    • Using hashtags in your social media updates

    • Twitter: How to consistently rank in hashtag searches & automate it w/Wordpress

    • Ideal tweet length to maximize engagement and retweets

    • Ideal number of hashtags to use in a tweet to amplify sharing & engagement

    • Best days and times to tweet

    • Make your own business hashtag

    • Strategies for pinned tweets

    • Creating pseudo-awards for virality and resharing

    • Influencer marketing tip using Twitter lists
  21. 21

    • Facebook marketing section introduction

    • How to sell using existing groups on Facebook

    • Facebook groups vs. Facebook business pages vs. Fan pages

    • How the Facebook algorithm works

    • How to make engagement beget more engagement

    • Easiest Facebook marketing: From your own personal page

    • How Facebook is becoming the new LinkedIn
  22. 22

    • What kind of groups you can sell from locally

    • Starting to use local Facebook groups

    • How to post products for sale

    • Joining a BUY/SELL group

    • Results of my own posting - case study
  23. 23

    • Facebook page section introduction

    • Beginning to set up your Facebook page

    • Page banner size

    • Setting the brand image

    • Creating a store on your Facebook page

    • 2 EXAMPLES of well-run Facebook pages for two different types of businesses
  24. 24

    • Explaining the viral coefficient formula

    • Viral coefficient calculator

    • Ads having a role in virality
  25. 25

    • Introduction to using memes in your online marketing

    • How to begin finding viral memes to post on your social media

    • How to create your own image memes in minutes and for free

    • How to create your own gifs to go viral

    • How to go viral by creating your own affiliate program
  26. 26

    • YouTube section introduction

    • How a professional would approach promotion of a single YouTube video

    • YouTube SEO introduction

    • YouTube On-Page SEO

    • Introducing the YouTube recommendation algorithm

    • Strategy for getting views from the YouTube recommendation algorithm

    • Special plugin to get insights on your and competitors videos on YouTube

    • How to get more views on YouTube

    • How to get more views on YouTube

    • Overview of my YouTube channel to give you ideas for how you can grow on YouTube

    • Using hashtags in video titles
  27. 27

    • Section introduction - creating a social media marketing calendar and beyond

    • How to get the pretty social media marketing calendar for your own use

    • Overview of potential goals and strategies

    • Social media marketing calendar to help you manage your online marketing

    • Giving each day a pre-planned theme

    • Once you have a calendar, steps to ease into outsourcing & prerequisites

    • Automation vs. outsourcing vs. being present vs. all of the above

    • How long each type of posting takes

    • When you should not have a social media calendar for your online marketing
  28. 28

    • Email marketing as part of your overall online marketing

    • Discussing MailChimp and pros and cons of other email marketing providers

    • Designating a list

    • Technically setting up the autoresponder in MailChimp

    • First email of the autoresponder that can actually get your leads on a call

    • Second autoresponder email

    • Third, fourth, fifth and further emails in your autoresponder

    • Your giveaway offer
  29. 29

    • How to sell products online and offline
  30. 30

    • Affiliate marketing

    • Good parts of affiliate marketing
  31. 31

    • Leverage events for almost any business & How to do event marketing
  32. 32

    • Section introduction

    • How to write a book to become a best seller even if you are a bad writer

    • Most effective ways to promote your book on Amazon

    • Amazon Kindle keyword research, categories and search

    • Amazon Kindle keyword research, categories and search

    • NEW! Amazon SEO ranking factors

    • What I did to become a 3-time bestseller & generate spikes of book sales
  33. 33

    • Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads
  34. 34

    • Marketing fundamentals section introduction

    • History and economic roots of marketing

    • Seth Godin and the concept of the Purple Cow

    • How to identify your target market

    • A/B testing and how to increase conversion rates & relation to sales funnels
  35. 35

    • Defining KPI and examples of KPI in online marketing

    • KPI for a dating website startup
  36. 36

    • Free site to get extra free images and infographics

    • How to create your infographic so you can make more attractive posts

    • Where to get unlimited free visuals to immediately enhance your content