What you'll learn

  • Use personal branding to create a self-branded business and gain financial independence

  • Learn the different personal branding paths to get recognized as a thought leader in your niche

  • Branding yourself as an authority with a book and a bestseller status

  • Monetize your self-branded business

  • Set up and run a podcast or YouTube show to boost your personal branding and position you as an influencer

  • Use effective ads and email marketing to grow more rapidly and create a stronger personal brand

Requirements

Be excited to become an authority and a thought leader in your business niche

Description

Learn to grow your personal brand, become an influencer in your niche, become your own boss, and gain financial independence and the rest of your career! Once you achieve this, you will have the foundation to position yourself as a thought leader in your industry. After that, this course will teach you how to create your "pedestal" which will give you the authority that would give you: Real brand exposure for branding yourself as a respected influencer Credibility and trust Peer recognition, respect, and acceptance
Once you have peer respect and industry recognition, you are a thought leader. After that, your job is to keep working on your personal brand to inch your way closer to the very top of thought leadership in your business field until you become the top influencer in your industry. This course will walk you through each step of the process, help you create a plan for success that is a good fit for your unique situation, and show you the most common paths to success for self-branded businesses. Sign up now. This course will help you stop struggling with branding yourself, finally get the traffic, sales, and recognition you have been craving.

Who this course is for:

Entrepreneurs

Aspiring business coaches, life coaches, or online entrepreneurs who want to have a self-branded business

Business owners who want more exposure for their business

Course curriculum

  1. 1

    • Personal branding welcome and a couple of helpful analogies

    • Your personal branding ladder or pedestal. Plus fakers vs. true influencers
  2. 2

    • Traffic and growth path for your personal branding

    • Client case study: Choosing an influencer niche and monetizing it

    • What is a niche and examples of companies that grew big after dominating niches

    • Personal branding niche strategies and examples of success stories

    • Music niche example for how to plan first steps to build a personal brand

    • Template for you to create your personal branding business plan
  3. 3
  4. 4

    • Your personal brand name

    • Your personal brand picture
  5. 5

    • LinkedIn for personal branding

    • Using Twitter for personal branding

    • How to get featured and interviewed and have that rank in Google for your name

    • Benefits of paying for publicity for personal branding

    • Your personal website or an about-us page

    • AboutMe as your online resume for personal branding

    • YouTube videos for reputation management

    • Amazon author page to help your personal branding

    • Crunchbase for branding yourself

    • Yelp and creating a local business component for your business

    • Making your images rank in Google

    • Removing bad pages with negative things to say about you

    • Funny experience - search your name on Google Keyword Tool

    • One place to put all your important pages and share
  6. 6

    • Show introduction for personal branding

    • Show goals and what is possible to achieve

    • Advanced content repurposing with strategies that work today & in the future

    • Show monetization

    • Should the show be daily, weekly or monthly?

    • Example of a newsy and evergreen topic

    • Solo show or with guests
  7. 7

    • Live show to boost your personal branding - section introduction

    • Good practices for a successful live show

    • How to go live on YouTube and Facebook at the same time

    • Restream.io
  8. 8

    • Introduction to creating a book for your personal brand

    • How to write many books and become a bestseller even if you are a bad writer

    • Main ways people will discover your book

    • Free and paid options for recording your book
  9. 9

    • Introduction to the Udemy section

    • Where to sell courses and how much you can expect to make in Elearning

    • In what topics are you expert? Where can you make "best in class" course?

    • How to research market demand and how much you can make

    • 40-point course quality checklist

    • How to create a course outline

    • How to make the course flow well

    • Structure courses so after they finish your current course, can recommend next

    • Niche dominance on Udemy
  10. 10
  11. 11

    • 5-20% of your time to work ON IT vs. IN IT

    • Experimentation vs. focus - how much of each

    • How I prioritize tasks out of my many sub-businesses and 200 diff offerings
  12. 12

    • How to create your website

    • How to find a good domain name
  13. 13

    • Overview of Facebook marketing for a self-branded business

    • Facebook page strategy for ads and automated growth for a personal brand
  14. 14

    • Introduction to using memes

    • How to begin finding viral memes to post on your social media

    • How to create your own image memes in minutes and for free

    • How to create your own gifs to go viral

    • How to make clients who love your business promote you with sharables
  15. 15

    • LinkedIn as your reputation management on online resume

    • Professionally branding your 2 LinkedIn images

    • Managing your website listing on your contacts details

    • Updating your byline to promote your business or brand you

    • How to create a nice summary for your LinkedIn profile

    • LinkedIn endorsements and recommendations

    • Fast way to get recommendations

    • Experience, publications, and other important sections of your LinkedIn profile

    • Five hundred contacts and managing your connection requests

    • Company page for branding and SEO citation

    • Participating in LinkedIn groups

    • Your LinkedIn feed