What you'll learn

  • Get a social media marketing calendar template

  • Learn when and how to begin automating your social media management

  • Avoid social media marketing procrastination by having a calendar

  • Watch me fill out my template from scratch and see how I think about it

  • Have an organized and systematic approach to your social media marketing

  • Make your social media marketing productive with outsourcing and automation

Description

Learn to choose correct social media marketing strategies, plan them in a monthly calendar, and then outsource and automate them. If you are having trouble getting started with social media, or it is too distracting or confusing, this course will help you organize your social media marketing process in a way that makes it fast and effective. THE MOST PRODUCTIVE WAY TO DO SOCIAL MEDIA MARKETING Doing things randomly seldom works out. For productivity, quality of execution, and ultimate success, one must get organized, plan, and create a systematic social media management strategy. Creating a social media marketing calendar will give you an editorial calendar. You will know exactly which content to create and post every day of the month, and what the theme of each day will be so you don't have to think about it or guess. That will immediately save you time.

SOCIAL MEDIA MARKETING TEMPLATE IN THE COURSE

In the course, I give you a fresh social media marketing calendar template that you can fill out on your own while I walk you step-by-step on how I fill out every day of my own social media marketing calendar. You can follow how I create mine. I do it all by sharing my screen and showing you how to do it. AFTER YOU GET ORGANIZED, GO FASTER BY OUTSOURCING AND AUTOMATING Most people want to outsource and automate social media marketing right away. But first, you must become good at posting and gain a level of proficiency. Having a social media calendar will help you do that. Once you have things running smoothly, you can outsource and automate parts of content creation and posting.
LEARN SOCIAL MEDIA MANAGEMENT TO BOOST YOUR BUSINESS OR CAREER Social media management can be a few things: 1) Social media management can be a job you can get working for a company. 2) Social media management can be a freelancing service you can offer on a site like Fiverr or UpWork. 3) Social media management is something your company needs if you run a small business and need to regularly post on social media sites like Facebook, Instagram, TikTok, Twitter, Pinterest, and others. DIFFERENCE BETWEEN A SOCIAL MEDIA CALENDAR AND A CONTENT CALENDAR Your social media management is broad. It includes content beyond just your social media. Content that is outside your social media can be your blog posts or publicity you get for your business.

Who this course is for:

Small business owners or beginner social media marketers who need to do better social media management

Course curriculum

  1. 1
  2. 2
  3. 3

    • Once you have a calendar, steps to ease into outsourcing & prerequisites

    • Automation vs. outsourcing vs. being present vs. all of the above

    • How long each type of posting takes

    • Track my progress and keep up with me

    • When you should not have a social media calendar
  4. 4

    • Expanding into a full marketing calendar
  5. 5

    • Your social media library

    • One place to put all your important pages and share
  6. 6

    • Beginning to automate posting on all networks with SocialOomph and similar tools
  7. 7

    • See how I evaluate what role social media will play in different projects
  8. 8

    • Photo/image creation

    • Video editing: b-roll, music

    • Video is also a blog post transcribed and edited

    • Optimize text content creation with transcription services
  9. 9

    • Revive Old Posts plugin for social sharing, scheduling & SEO boost
  10. 10

    • Types of content and content repurposing

    • Content reuse for productivity boost

    • Posting as a personal brand or a business brand

    • How to create a content strategy

    • If you are doing this for clients and client education and control
  11. 11

    • Scheduling a launch of content or products
  12. 12

    • Introduction to using memes

    • How to begin finding viral memes to post on your social media

    • How to create your own image memes in minutes and for free

    • How to create your own gifs to go viral
  13. 13

    • Quotables strategy to make customers who love your business promote it
  14. 14

    • Social media automation section introduction

    • Social media automation tools overview

    • Inside look at how I use SocialOomph
  15. 15

    • Fiverr and freelancing section introduction

    • How many gigs to create and how leveling up works on Fiverr

    • How to apply to become a seller on Fiverr

    • The goal for how your Fiverr freelancing profile should appear

    • Introduction to Fiverr SEO

    • Fiverr keyword checklist

    • How to quickly get a gig to rank well in Fiverr

    • Ranking fluctuations

    • Targeting long-tail keywords

    • Copywriting for title which can help you make your Fiverr gigs more attractive

    • Copywriting for your Fiverr freelancing gig description

    • Writing a gig description example

    • What to do on Fiverr on day 1 as a new freelancer

    • Consumables, next-gig up-sell strategy or gig-carousel

    • Same gig different title

    • Fiverr vs. UpWork (why I prefer freelancing on Fiverr)
  16. 16

    • Overview of marketing strategies so you can fit each into your marketing

    • Why we are focusing on SEO first: Push vs. pull and keywords

    • Agency website conversion checklist

    • CHECKLIST to build credibility and branding outside of your website

    • Example of using the Google Keyword tool to find keywords

    • Basic agency keywords
  17. 17

    • D7LeadFinder lead generation tool introduction

    • D7LeadFinder results

    • How to come across professionally when approaching potential clients

    • Using FindThatLead browser extension for LinkedIn using Chrome to get emails
  18. 18

    • Options for LinkedIn messaging automation tools

    • LinkedIn connection message template to immediately compel and interest people

    • LinkedIn welcome message template