What you'll learn

  • How to set up a webinar

  • Webinar structure

  • Pre and post-webinar email sequence

  • What technology to use to run your webinar

  • Populating your webinar with strong attendance

  • High ticket sales

Description

Learn how to set up a webinar, what to do before and after the webinar, and what to do during the webinar in order to make high-ticket sales. In this course, Mark Lassoff shows us the main strategy he uses to build a 7-figure business selling high-ticket memberships for a training business. Mark will walk you through how to structure the webinar, what to do before, what to do after, how frequently you should do the webinar, and much more.

Who this course is for:

Entrepreneurs looking to sell using webinars

Course curriculum

  1. 1
  2. 2
  3. 3

    • Inviting your tribe

    • Creating visuals

    • The handout - to engage and improve sales conversion

    • Giveaways and prizes
  4. 4

    • How to start the webinar

    • Types of problem attendees and dealing with them

    • How long your webinar should be

    • Polls for attendance engagement and knowing who to sell to

    • Answering questions during the webinar

    • Planning for conversion and tracking important metrics

    • The ask

    • How often to have the webinars
  5. 5

    • Audio equipment section introduction

    • Microphones

    • My favorite microphone that I use and recommend
  6. 6

    • Organic (free) marketing strategies to populate your webinars
  7. 7

    • Email marketing for webinars introductions

    • Difference of email autoresponder and email workflow

    • My approach to copywriting

    • Creating your email list

    • Creating your autoresponder

    • First email of the autoresponder that can actually get your leads on a call

    • Second autoresponder email

    • Example of a good autoresponder with Helium 10

    • Third, fourth, fifth and further emails in your autoresponder
  8. 8

    • Getting extra sharing and engagement with Facebook events

    • Example of how event listings get promoted

    • Example of how to set up the event on Facebook

    • What is the Facebook Business Manager and why you should use it
  9. 9

    • Setting up 2-factor authentication for security - now required by Facebook

    • Adding a page to our Facebook Business Manager account

    • Creating an ad account in Facebook Business Manager

    • Page permissions and details

    • Page banner size

    • How to set up your Facebook page screen name

    • Facebook page call to action button and About section

    • Setting up tabs on your Facebook page
  10. 10

    • Ad goals and a few strategies

    • Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

    • Organizing my music page ads to build a fan base and grow

    • How to choose the campaign type

    • How to add a catalog of products to your Facebook page

    • Publishing your store on your Facebook page

    • How to create a custom conversion event and a tracking pixel

    • Showing how I created one campaign with multiple ad sets

    • Narrowing your Facebook ad targeting

    • Budgets for your ads

    • Running an ad directly to your product catalog
  11. 11

    • Setting up a fresh Google Ads account

    • Explaining ad campaigns, ad sets, and individual ads

    • Entering Google Ads expert mode

    • Point about accelerated bidding option

    • Introducing Google Ads bidding options
  12. 12

    • Setting up the Google Pixel

    • Creating a retargeting campaign based on your custom audience