What you'll learn

  • Get clients from Yelp

  • Have your Yelp listing rank in local Google search results

  • Have your Yelp listing show up in Google search results

  • Rank in Yelp organic search

  • Set up your Yelp ads

Requirements

Be excited to get clients from Yelp

You should have a local business or at least planning a local business

Description

Yelp is a powerhouse when it comes to local business marketing, and this course will help you take full advantage of it to get clients. So if you have a local business or a business with a local element to it, Yelp marketing should be near the top of your list. Most first-time marketers choose things like Instagram or Facebook, but the leads you get from Yelp are 10 times more highly converting because people coming from Yelp are already looking for the services that you offer. Savvy, experienced and professional local business marketers use Yelp and so should you. I feel very strongly that every local business should not only be on Yelp, but dominate Yelp in their local area. Sign up for this course and get started on Yelp today!

Course curriculum

  1. 1
  2. 2
  3. 3

    • How to get a lot of free ads

    • Setting up your Yelp ads

    • Don't run ads until you make your website highly converting

    • LTV and ad profitability

    • Conversion analytics?
  4. 4

    • Offline marketing section introduction

    • Business card marketing and networking

    • Creating your own promotional merchandise that also sells on Amazon and Etsy

    • Flier marketing (effective for local businesses or events)
  5. 5

    • Should you do a free or discounted consultation call?